// ABOUT TRAUMA
We named the company after the diagnosis.
Trauma is what happens when the institutions that promised to serve us fail. Government, finance, education, media. All simultaneously fragile. This is the ground every brand now operates on.
But Trauma is also what makes us uniquely human. It's how we transform. Struggle. Breakthrough. Becoming. The experience of living through Trauma and Transformation is what AI cannot simulate. It's our human differentiator, it's what we trust, and it's what brands need access to.
We named the company after both — the diagnosis AND the catalyst. The era we live in AND the transformation it demands.
Brands we've worked with.
// Luxury & Retail
Neiman Marcus · The Gap · lululemon · Louis Vuitton · Citizen
// Travel & Hospitality
Alaska Air · Starwood · Morgans Hotel Group · Best Western
// Food & Beverage
Little Caesars · Popeyes · IHOP · Bacardi
// Enterprise Software
Microsoft · Adobe · Google
// Entertainment & Gaming
Hulu · Amazon · Sony Pictures · XBOX
// Automotive
Ford · Mazda · Land Rover · Audi · BMW
// Consumer Technology
Samsung · Sony
// Health & Beauty
Revlon · L’Oréal
// CPG
P&G · Coca-Cola · Nestle
// FOUNDER
Rich Devine.
Three decades in brand and agency work. Built creator-marketing programs for Fortune 500 brands across CPG, fashion, beauty, tech, enterprise software, and consumer entertainment. Founded TRAUMA when the pattern surfaced across the agency work was sharper than any framework in the category.
His TraumaType is Prophet-Architect — the thesis-bearer and the system-builder. The Keeper register — vintage discipline, era-fluency, curatorial logic — operates as the creative-direction discipline that informs both. Past wisdom learned, new containers built.
// THE COMPANY
Built with AI, inspired by humans.
TRAUMA operates on a 20/80 ratio. Human capacity spent on AI never exceeds 20%. This opens up human bandwidth, so that 80% of our capacity is…well…human. Imagination, thinking, creator partnerships, judgment, story-telling, eating lunch together, laughing, and trust-building. The work AI can't replicate.
// IMAGERY CREATORS
Aleksandr Artiushenko · Anastasiya Chervinska · Dark Narrative · Huseyin Bera Bulut · Jakub Lewandowski · Jeanson Wong · Marek Pavlík · Maria Budanova-Pristavskaya · rawkkim · Ricardo Gomez Angel · Roxy Grevs · Ryan Zhong · Zoltan Tasi. Source: Unsplash.